PÃa Ferreira serves as the Senior People Operations Manager at EverPass Media since July 2024 and is a Co-Founder and HR Consultant at b3ta.tech, which focuses on IT, B2B, B2C, and Fintech sectors. Additionally, PÃa is a Co-Founder and HR Expert at Fixum UY, specializing in HR consulting and IT talent sourcing, aimed at enhancing company processes and talent retention. Previously, PÃa held significant roles in people operations and human resources management at UPshow and Verifone, overseeing talent acquisition for Latin America and the Caribbean, as well as managing HR for Uruguay and Argentina. PÃa's extensive educational background includes degrees in Human Capital Management and HR Management from Universidad de la Empresa and a degree in Business Administration from Universidad de la República.
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