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Shoaib Aslam ACA FMAAT is an accomplished entrepreneur and finance professional with extensive experience in founding and leading innovative ventures. As the Founder and CEO of Marketplug, Shoaib is developing an all-in-one superapp that integrates various digital services. As Co-Founder and CFO of EventsX, Shoaib oversees financial strategy while previously leading the company as CEO, where a successful virtual/hybrid events platform was established. Shoaib has contributed to notable platforms as a writer for Forbes Business Council and authored a book on accountancy practices. Shoaib founded Pearl Accountants, a leading chartered accountancy firm in the UK, expanding from a small team to over 100 employees. Additionally, Shoaib has shared insights as a guest lecturer at multiple universities and gained consulting experience with PricewaterhouseCoopers LLP and Clarke & Co.