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João Santos has a diverse background in marketing, with experience in companies like Eventbrite, Worten Portugal, and 360Imprimir. João has expertise in managing paid search and shopping campaigns, optimizing funnels, and focusing on performance metrics. João has also held leadership roles in organizations like Marketing Journeys and AIESEC, showcasing their skills in communication and project management. João holds a Bachelor's Degree in Marketing/Marketing Management and Business Administration, along with a recent educational experience in Growth Series from Reforge.