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Keith Jones was appointed as a senior independent director at Smith & Williamson in January 2017. Keith has extensive experience in the financial services sector. He was chief executive of Aviva Global Investors, an executive director and partner of James Capel & Co and Lazards. He was also a board director of NPI and chief executive officer of NPI Asset Management and, more recently, an adviser to Lloyds Bank plc.

Keith is an experienced non-executive director, having acted as chairman for Execution Noble and as a non-executive director of F&C Asset Management PLC, Just Retirement Holdings, Chairman of Haitong Securities and a senior adviser to Permira. Presently he is Chairman of Pemberton Asset Management Holdings and a non-executive director within Aon. He has an MA in Philosophy, Politics and Economics from the University of Oxford, and an MSc (Econ) in Econometrics and Economics from London University.