ÂÜÀòÂÒÂ×

Melike Belli, MCBI, is an accomplished marketing professional with extensive experience in go-to-market strategies, particularly within the technology and financial sectors. Currently serving as an Industry GTM Marketing Manager at Salesforce UKI, Melike leads initiatives for Salesforce Customer 360 in manufacturing, healthcare, and emerging industries. Previous roles include Chief Strategy Officer at Dali Spaces, Product Marketing Manager at Paddle, and Market Development Manager at Cybertonica Ltd. Melike is also the Country Ambassador for the European Women Payments Network in the UK and Turkey, actively promoting diversity in the fintech industry. Additionally, Melike has contributed to academia as an Advisory Board Member at Nottingham University Business School and authored significant publications on the fintech landscape in Turkey. Educational qualifications include an MSc in Banking and Finance from Nottingham University and executive education from Stanford University.