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Anna Mulock Houwer is a seasoned entrepreneur and executive with a focus on the health vertical in Europe. As the Founder & CEO of Riverbank Advisors, Anna drives value through growth advisory, business development, and pro-bono mentoring. In addition, Anna serves as a Non-Executive Director and Investor at Just Hotter, and holds various advisory and board positions, including roles at Out There Media, American Club of Lisbon, and HealthTech Portugal. With a background in strategic consultancy as a Founding Partner of both Ideatree and Ideatree Digital, Anna combines expertise in growth acceleration and digital business solutions. Anna's educational credentials include a Postgraduate Diploma in Digital Business from Columbia Business School and a Bachelor of Science in Business and Marketing from City University of Seattle.