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Francesca Maino is an experienced Brand Manager at ESMO, where Francesca leads and manages the brand strategy to ensure consistency in internal and external activities. Prior to this role, Francesca worked as a Marketing Branding Coordinator and Communications & Branding Assistant, gaining experience in coordinating branding activities and assisting with brand management. With a background in Alliance Development and Network Management at Etihad Regional, Francesca possesses a strong skill set in negotiating agreements and optimizing aircraft capacity. Francesca holds a Brand Management Certificate from Cornell University, a Master's degree in Marketing, and a Bachelor's degree in Economic Sciences, among other educational achievements.