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Andreea Hirica Popa currently serves as a Senior Consultant in Content Strategy & Social Media with the European Commission, working externally through NTT DATA. With extensive experience in senior strategic roles across various industries, Andreea is also the Head of Strategy EMEA at ALCHEMISER and a Non-Executive Board Member. Previous positions include Global Director of Content Design at Collibra and Senior Content Strategy Manager at Nu Skin. Notable contributions also include strategic roles at Ius Laboris, Elo Touch Solutions, BBDO Paris, and Media Consulta International. Andreea holds multiple degrees, including an MSc in Design Management from KEDGE Business School and a Professional Marketing Diploma from the Chartered Institute of Marketing.