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Anne Grodard is an experienced marketing professional specializing in marketing automation and customer relationship management. Currently serving as Marketing Automation Manager at Europa-Park since April 2022, responsibilities include email marketing, campaign management, segmentation, and customer life cycle communication. Previously, at orsay from September 2006 to March 2022, roles encompassed CRM management, loyalty program management, and senior market research, with a focus on Salesforce implementation, compliance, and cross-departmental project coordination. Initial experience as a market researcher at Decryptis involved client relations and project management. Anne holds a Master's degree in Marketing from EDHEC Business School and a Diplôme IEP in Political Science from Sciences Po Grenoble.