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Helen Kannelmäe currently serves as the Head of Group Marketing and Communications at Euronics Estonia & Latvia, a position held since September 2022. Previously, Helen was a Partner and Marketing Strategist at Rethink, a Strategic Design Agency, from June 2019 to October 2022, and held roles such as Head of Marketing at Opinion Festival and Head of Global Marketing and Communications at the European Innovation Academy. With extensive experience in online marketing and strategy across various companies including Telia Eesti and AS Eesti Telekom, Helen has a proven track record in enhancing online customer experience and developing effective marketing strategies. Helen holds a Master’s Degree in Communication and Media Studies and a Bachelor’s Degree in Psychology from Tallinn University.