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Alex Ferrer Kristjansson is a seasoned professional in marketing and communication, currently serving as Senior Director of Marketing and Communication at Euroleague Basketball since September 2005. Alex leads branding and communication efforts across 60 professional clubs in 17 countries, focusing on branding strategy, sports marketing, content marketing, and public relations. Prior roles at Euroleague include Senior Manager of Global Brand and Sports Marketing and Brand and New Business Manager, where responsibilities encompassed brand development and sponsorship activation. Alex's earlier experience includes a position as ULEB Cup Marketing Executive and a brief tenure as an Accountant at Robert Bosch. Academic credentials include a Master’s in Sports Marketing and Communication from Università Ca' Foscari Venezia and studies in Business Administration at Háskóli Íslands and Universitat de Barcelona.