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Roel van der Heijden currently serves as the Chief Commercial Officer at Eureko Sigorta, overseeing P&L responsibilities for Retail and Small & Medium Enterprises since May 2024. Prior to this role, Roel held several positions at Zilveren Kruis from July 2014 to May 2024, including Senior Manager Brand & Marketing, where responsibilities encompassed brand management, digital marketing, and customer experience. Additional roles at Zilveren Kruis included Senior Manager Communications a.i., Senior Manager Marketing, and Manager Campagne Executie, leading a team focused on marketing operations. Roel's experience also includes business development advisory at Achmea, management trainee activities, and internships at Caprabo and other organizations. Roel has pursued various educational opportunities, such as programs at London Business School, INSEAD, and Cardiff University, contributing to a strong foundation in marketing and business strategy.