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Lini C. is an experienced brand management professional currently serving as a Brand Manager at Ettason since April 2018, where responsibilities include market reviews, strategic marketing program implementation, and new product development in the instant noodle and snacks category. Lini held previous positions at Ettason as Junior Brand Manager and Marketing Coordinator, contributing to the company's success in the B2B sector. Additional experience includes roles as a Sales Consultant at Property Investors Alliance, where client relationship management and portfolio building were key, and editorial positions at Australian New Express Daily, Lifestyle Asia Magazine, and Citiwalker Magazine, focusing on social media, lifestyle content, and food criticism. Lini holds a Bachelor's Degree in Media (Communication and Journalism) from UNSW and is currently pursuing a Master of Gastronomic Tourism at Le Cordon Bleu Australia-Sydney.