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Mahmoud Shehata is an experienced professional with a diverse background in category management, business development, and project management. Currently serving as a Senior Category Manager at etmana since December 2022, Mahmoud oversees multiple categories, sources local brands, and manages marketing campaigns. Previously founded and held the position of Commercial Manager at Jomla Stock, facilitating connections between fashion stores and manufacturers. As a Senior Category Specialist at Taager, Mahmoud achieved significant growth in new categories. Additional roles include Business Development Manager at Square Corner, Managing Partner at Kites Egypt, and Co-Founder at 4th Square, showcasing expertise in partnership development and strategic planning. Educational qualifications include a Bachelor's degree in Civil Engineering from the Higher Technological Institute and ongoing training in Project Management at The American University in Cairo.