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Subhan Malik is an accomplished professional with extensive experience in strategy, geo-marketing, and business development in the telecommunications industry. Currently serving as Senior Manager Strategy & Geo Marketing at Etisalat UAE, Subhan has a solid track record of leading strategic initiatives since August 2016. Prior roles include Manager Geo Marketing, Research & Analysis at Warid Telecom, where significant contributions included orchestrating the rollout of 4G LTE and enhancing revenue through innovative product launches. Earlier roles involved managerial positions at Devolution Trust for Community Empowerment, Zong CMPak Ltd, UNDP Pakistan, and WWF - Pakistan, showcasing a diverse skill set that encompasses market analysis, project management, and team leadership. Subhan holds an MBA from Bahria University, a Master in GIS from the University of the Punjab, and a Bachelor in City & Regional Planning from the University of Engineering and Technology, Lahore.