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Ivy Tan has a background in marketing and communications, with experience in companies such as Etiqa Insurance Singapore, AIA Singapore, SAFRA National Service Association, and CIMB Bank Singapore. Ivy has expertise in product marketing, brand campaigns, PR, media relations, market research, CSR initiatives, and customer engagement strategies. Ivy holds a Bachelor of Arts in Psychology from James Cook University, and has also studied piano performance, music theory, and popular music vocals.