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Elena Michalou is an experienced professional in market development and marketing management, currently serving as Market Development for Europe at Ethoca, a leading provider of fraud prevention technology. Previous roles include Ecommerce & Marketing Manager at Swan S.A and Consultant in People Advisory Services at EY, where Elena specialized in change management and organizational design. Early career experiences include marketing positions at theFoodBaller and Bayes Business School, alongside internships in human resources and clinical psychology. Elena holds a Master of Science in Marketing Strategy & Innovation from Bayes Business School and a Bachelor of Science in Psychology from Queen Mary University of London.