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Niels Janszen has worked in a variety of roles in the marketing and business fields since 2012. In 2012, they began working at Microsoft as a Data Analyst and Associate Business Excellence Manager. In 2013, they moved to Make Marketing Magic as a Digital Marketing Manager. In 2017, they took on the role of Head of Marketing at HUBUD and Ecommerce Director at Ethnotek. In 2018, they became a Digital Marketing Consultant at Valtech Netherlands. In 2019, they worked as a Senior Marketeer at Keyminds. Finally, in 2020, they began working as a Lecturer Marketing & Entrepreneurship at Saxion University of Applied Sciences and founded Niels Janszen | Business Coaching.

Niels Janszen attended Delft University of Technology from 2006 to 2013, where they earned a Master of Science (MSc) in Strategic Product Design. Prior to that, they attended CCNV from 2000 to 2006.