Samson Arega Bekele is a seasoned global executive currently serving as the Group Vice President of Customer Experience at Ethiopian Airlines. With over a decade of leadership experience, they have directed operations in diverse markets, including the USA, Canada, and Kuwait, achieving significant revenue growth and enhancing customer satisfaction. Samson holds a Bachelor's degree in International Trade and Investment Management, a Master's in Integrated Marketing Communications, and has participated in executive education at prestigious institutions like Harvard Business School. They are also a member of the Board of Directors for both the Airline Passenger Experience Association and Zambia Airways, contributing to global aviation strategies. Recognized as Businessperson of the Year in 2021, Samson is a passionate thought leader in aviation and business innovation.
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