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Kidist Maru has extensive experience with Ethiopian Airlines, beginning in 2014 as a Sr. PR Officer, where responsibilities included developing company policies and managing media coverage and events. In subsequent roles, Kidist served as a Sr. Sales & Services Officer in ET-Holidays, and later as Acting Team Leader for Digital Communications, focusing on the airline's online presence. Currently, Kidist holds the position of Team Leader for Product Development within ET-Holidays and serves as a Sr. Planning Officer III, coordinating support for equity partner airlines, developing business plans, and ensuring compliance with operational and partnership standards across the Ethiopian Airlines group.