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Vladimir Blanco Betancur is an experienced marketing and commercial director with a proven track record in various leadership roles across multiple companies. Currently serving as Gerente de marketing y comercial at Eternit Colombiana S.A since March 2022, Vladimir previously held the position of Gerente de Mercadeo at Ladrillera Santafé, where strategic planning and execution positioned the company as a market leader in brick production. Additional experience includes commercial roles at Kreaduo SAS and Etex Colombia, where significant market share growth was achieved. Vladimir has also contributed as a university professor, educating future marketers at Pontificia Universidad Javeriana. Educational credentials include dual MBA degrees from EAE Business School and Universitat Politècnica de Catalunya, along with a degree in Marketing from Universidad de Manizales.