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Erika Marie Bandong is an accomplished marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as the Head of Performance Marketing and Associate Director at etaily since September 2021, Erika previously held key roles at Shopee as Digital Marketing Offsite Solutions Lead and at Mindshare as Digital Media Manager for Unilever Foods & Ice Cream Category. With a proven track record in developing co-marketing efforts, executing digital campaigns, and driving e-commerce initiatives, Erika has collaborated with major brands and media partners. Erika's career also includes foundational experience as a Brand Activation Intern at GlaxoSmithKline Philippines. Erika holds a Bachelor of Science in Business Administration with a major in Marketing and Advertising from Asia Pacific College.