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Sira Martinez is an accomplished technology and digital leader with extensive experience in various senior roles across multiple companies. Currently serving as Global Technology (CIO) & Digital Director at ESTEVE since September 2021, Sira has previously held positions such as Chief Information Officer and Chief Digital Officer at Eurofred Group, and IT Business Partner and IT Manager at Almirall. Notably, Sira began a career at Accenture as a SAP Project Manager, where expertise in procurement solutions and service delivery was developed. Sira's educational background includes an Executive MBA from IESE Business School and a degree in Telecommunications Engineering from Universitat Politècnica de Catalunya.