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John Mitchell brings extensive experience in web analytics and data management, currently serving as Director, Product Owner, Web Analytics + Data Layer at The Estée Lauder Companies Inc. since January 2015, where responsibilities include designing data analytics architecture and managing tag and MarTech platform implementations. Prior roles include Senior Manager and Manager of Web Analytics at the same company, as well as positions at Alexandalexa.com, Top Right Group, Sportingbet, and HMV, where John developed analytical strategies, managed tagging documentation, and provided insights to enhance business performance across multiple domains. Educational background includes a GNVQ in Business Studies from Archbishop Tenisons 6th Form.