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Freida Paisidou possesses a diverse background in marketing, brand management, and product development, highlighted by experiences at prestigious companies such as The Estée Lauder Companies Inc. as a Product Associate and Product Executive. Additional roles include Marketing & Brand Management Coordinator at BECOCO, Marketing Project Assistant at SANI RESORT, and Marketing, PR, and Communications Intern at ChariTable Bookings. Freida's expertise extends to event management as the Events, PR and Marketing Manager for the non-governmental organization MAZI. Academically, Freida holds a Master's in Design with a focus on Luxury Brand Management Innovation from Ravensbourne University London and a Bachelor's Degree in International Relations and European Studies from the University of Piraeus.