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Rhayan Lemes is an experienced digital strategy specialist currently working at ESTADÃO since May 2022, focusing on audience behavior through data analysis and marketing tools. Previously, Rhayan held multiple editorial roles at Rede Gazeta from April 2012 to January 2023, including Editor of Strategic Content Management, where innovative digital journalism projects were implemented, leading special coverage and exclusive reporting. Rhayan's expertise encompasses multiplatform content distribution, hard news coordination, and international reporting, alongside earlier experience in internal communication and press advisory roles. Rhayan holds a Bachelor's degree in Social Communication - Journalism from the Federal University of Espírito Santo and is pursuing an MBA in Marketing, Branding, and Growth at Pontifical Catholic University of Rio Grande do Sul. Additionally, Rhayan completed a specialization in Multiplatform Audiovisual Production at Anhembi Morumbi University.