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Tuomas Yrjölä is an accomplished business leader with extensive experience in brand management, innovation, and sustainability. Since November 2014, Tuomas has served as President of Global Brand, Innovation and Sustainability at Essity, overseeing a team of over 700 professionals and driving impact across hygiene categories generating sales exceeding €12 billion globally. Prior to this role, Tuomas was Vice President for the Baby and Feminine Care categories at Essity, responsible for brands generating over €1 billion in sales. Tuomas has a strong background with Procter & Gamble, holding various key positions including Commercial Delivery Associate Director for Gillette in Central and Eastern Europe, and Associate Marketing Director for Gillette Venus. Tuomas's educational credentials include a Bachelor of Business Administration from HELBUS Helsinki School of Business and a Master of Science in Economics from Hanken School of Economics.