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Jasmyn Cox currently serves as the Head of Eyecare Experience & Innovation for EMEA Optical Retail at EssilorLuxottica since November 2022, also holding the position of Eyecare Lead within the Retail Eyecare Team EMEA and being a member of the EssilorLuxottica Instruments Expert Forum. Prior to this role, Jasmyn was the Global Head of Eyecare Experience & Innovation at GrandVision NV from May 2019 to February 2024 and contributed as a member of the GrandVision Eyecare Council and as an Eyecare Innovation Manager. Jasmyn gained practical experience as an Optician & Store Manager at Pearle Opticiens from September 2017 to May 2019 and at Hans Anders from May 2014 to September 2017. Earlier experience includes managerial responsibilities at French Food Art restaurant and pedagogical work at Trias Kinderopvang, as well as a sociotherapeutic internship at Curium-LUMC. Jasmyn holds an Optician degree from Dutch HealthTec Academy and a Bachelor of Social Work from Hogeschool Leiden, alongside a Havo diploma from Rijnlands Lyceum Sassenheim.