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Evelyn Franken is an experienced communications specialist with a strong background in external communication strategies aimed at conversion, lead generation, and retention. Currently employed at VvAA since April 2019, Evelyn contributes within a multidisciplinary Agile team, transitioning from a B2C team to a B2B team focused on healthcare organizations. Prior roles include communication manager at Fans4Music, where support was provided to musicians in building and maintaining their communities, and various positions at CZ, including control officer and transportation claims employee, focused on healthcare cost research and ensuring quality service. Additional experience includes copywriting for Ofcourz, community management at Tingly Games, and engaging in research for GGzE and Corio. Evelyn holds a Bachelor of Communications from Fontys Academy for the Creative Economy.