Laura Higginbotham is a skilled Custom Design Specialist at Essense of Australia since September 2019, bringing extensive experience in creative product development from previous roles, including Director of Product Development at KEY Industries, Inc. and Assistant Designer at Lee Jeans. At KEY Industries, Laura led product design and trend analysis while ensuring high-quality standards and proper fit across all brands. Prior experience includes roles at Nordstrom, focusing on customer service and team management, and internships at Abercrombie & Fitch, where technical design skills were developed. A graduate of Iowa State University with a Bachelor of Science in Apparel, Merchandise and Design, and a study abroad program at the London College of Fashion, Laura combines strong academic credentials with practical industry expertise.