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Johay Rodriguez is an experienced professional who has held various positions in the marketing and advertising industry. Currently serving as the Product Development & Transformation Director Latam at EssenceMediacom, Johay has successfully led transformation teams and implemented digital strategies for various companies in Latin America. With a strong background in client service, strategic approach, and digital marketing, Johay has a proven track record of driving growth and achieving sales results for major brands. Johay's educational background includes a degree in Marketing and additional diplomas in Digital Marketing and Business Administration.