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Joanna Zheng is a seasoned professional in audience planning and strategy with extensive experience in the media and advertising sectors. Currently serving as the Global Audience Planning Lead at EssenceMediacom, Joanna previously held the position of Head of Audience Practice, International at Kinesso. Joanna also worked as a Senior Director of Audience Sciences at Mediabrands UK and contributed to dentsu international as a Principal Project Manager. Additionally, Joanna served as EMEA Product Strategy Director and Global Insights and Product Manager at Initiative, showcasing a strong background in audience insights and product management across various organizations.