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Katherine Pochroj is an experienced professional in the media and advertising industry, currently serving as Group Marketplace Director at EssenceMediacom Australia since June 2015, with previous roles including Investment Director, Associate Investment Director, Investment Manager, and Senior Activation & Investment Executive for Procter & Gamble. Katherine began expertise in influencer marketing and social media at Switched on Media and holds a Master of Digital Communication and Culture, as well as a Bachelor of Arts in English and Political Science, both from the University of Sydney.