Alex Williams is an accomplished marketing and planning professional with extensive experience in leadership roles across multiple prestigious agencies. Currently serving as Head of Planning & Effectiveness and Group Planning Director at PHD since August 2019, Alex has managed high-profile clients including Google, PepsiCo, and Chanel. Prior experience includes strategic positions at Starcom, MediaCom, and Modus Creative, where Alex developed skills in account management, strategy planning, and creative solutions. Early career work as a Junior Account Executive and Creative & Digital Media Apprentice laid a solid foundation for growth in the industry.