Hernán Vázquez is a marketing analyst with extensive experience in digital and traditional media strategies. Currently employed at Essen since June 2022, Hernán oversees digital advertising campaigns and collaborates with agencies on brand visibility initiatives. Previously at Nobleza Seguros S.A., Hernán managed social media moderation and market analysis, achieving increased lead conversions. Hernán's role as a Media Planner at Biedermann Publicidad involved strategizing communication efforts and optimizing client advertising investments. Experience also includes impactful advertising campaigns at Claro Paraguay, focusing on product launches and customer engagement through SMS and push notifications. Hernán holds a degree in Marketing from Universidad Autónoma de Asunción and has completed advanced courses in Google Ads and Facebook Ads at Universidad San Ignacio de Loyola.
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