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Priscila Teixeira Ferreira is currently working as a Research Associate at ENV Media, a performance-based media agency in the iGaming industry. Prior to this role, Priscila worked as a Marketing and Business Planning Analyst at Grupo Iter, supporting business decisions and strategic plans through data analysis. Priscila also has experience as a Marketing and Business Planning Analyst at Bondinho Pão de Açúcar, where Priscila supported marketing campaigns and customer experience improvements. With a background in Library Science and Information Management, Priscila also has experience as a Library Science Intern at EMERJ and UFRJ.