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Cristian David Contreras Hernández is a skilled Salesforce specialist currently working at Esri Colombia, specializing in the LATAM region since May 2023. Previously, Cristian served as a Salesforce Analyst at Warner Bros. Discovery and held various roles in CRM administration and sales management across different organizations, including Emermedica Oficial, Mensajeros Urbanos, and BDO Colombia. Cristian's expertise includes managing CRM systems, training team members, creating dashboards for KPIs, and ensuring data integrity across platforms. With a degree in Administration and Management from Universidad Cooperativa de Colombia and ongoing studies in Marketing at the University of Deusto, Cristian combines practical experience with a strong academic foundation.