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Alicia Geng Reddan currently serves as the Senior Director of E-Commerce at Esprit, beginning in May 2023. Prior experience includes a progression at Giorgio Armani from Director of E-Commerce to Senior E-Commerce Manager for the Americas between October 2018 and May 2023. Prior to that, Alicia held multiple roles at Valentino from May 2015 to May 2018, including Global E-Commerce Manager for REDValentino, where responsibilities encompassed the launch of the online concession model for Net-A-Porter and account management for Farfetch. Additionally, Alicia contributed as a Global E-Commerce Analyst and intern, driving significant insights and proposals for the company's eCommerce strategy. Educational qualifications include a Global Executive MSc in Strategic Management & Design from Parsons School of Design, an Academic Exchange Semester in Marketing & Fashion Management from Università Bocconi, and an International Bachelor of Business Administration focusing on Marketing and Strategic Management from Schulich School of Business at York University.