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Johanna Martikainen has a diverse range of work experience in marketing and business development roles. Johanna started their career at Lännen Tehtaat oy as a production employee in 1997. Johanna then worked as a sales representative at Hartwall in 1999. In 2000, they joined Valio as a marketing assistant and later became a product manager and brand manager for Tropicana. Johanna worked at Valio until 2012. From 2012 to 2018, Johanna worked at Meira Oy as a brand and category manager and later as a brand and project manager. In 2018, they moved to Tokmanni and held positions as a marketing manager for campaigns and private labels. Johanna'smost recent position, starting in 2019, is with Espresso House Finland, where they serve as a product and marketing manager. In 2020, they were promoted to Head of Outside Coffee Shop Sales, Group at Espresso House Group.

Johanna Martikainen obtained a Master of Science (M.Sc.) degree in Food Economics and Marketing from the University of Helsinki between 1993 and 1999. Johanna also pursued a degree in marketing communications with a focus on brand leadership at the Institute of Marketing, Helsinki from 2011 to 2013.