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Beatrice Njiraini is an accomplished professional in programmatic advertising and business development, currently serving as the Regional Manager for East Africa at Eskimi since November 2020. With a robust background in client acquisition and account management, Beatrice has significantly expanded Eskimi's clientele portfolio in the East African markets, achieving over 100% growth. Prior experience includes roles at Bean Interactive Limited, where responsibilities encompassed project management and account direction, and Royal Media Services Limited, where contributions were made in production and content development. Beatrice holds a Bachelor of Arts in Communication and Media Studies from Daystar University.