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Iveta Hrabinova has extensive work experience in digital sales and online business. Iveta started their career in 2008 as an intern at the Austrian Federal Economic Chamber. From 2009 to 2016, they worked at Avast, initially as a Channel Sales Executive and later as an eCommerce Manager. In these roles, Iveta was responsible for managing the company's online business, developing online promotions and campaigns, conducting AB testing and optimization initiatives, and analyzing online business performance. Since 2016, Iveta has been working at ESET, where they held various positions including Online Business Lead for EMEA and Global Digital Sales Lead. In their current role as Director of Global Digital Sales, Iveta oversees the digital sales strategy and operations on a global scale.

Iveta Hrabinova completed their education as follows:

- In 2008-2009, they obtained an M.A. degree in Economics of International Trade and European Integration from the University of Antwerp, Prague University of Economics and Business, and the University of Lille 1 Sciences and Technology.

- From 2005 to 2008, they earned a Bc. degree in International Economic Relations from Ekonomická univerzita v Bratislave.

- Iveta also obtained certifications such as Cultivating a Growth Mindset, Data Visualization: Storytelling, Marketing Director Course, Product-Led GrowthCertificate™ Program, Analytics Certified, and Mobile App Analytics Fundamentals.