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Christian Dragin-Jensen serves as an Associate Professor at Erhvervsakademi SydVest, focusing on research and project management within tourism, branding, hospitality, and education. Notable achievements include being the project manager and lead researcher for various international projects and founding the Nordic Tourism Education network, TourNord. Christian has also held roles at multiple educational institutions as a lecturer and visiting scholar, and has received recognition for impactful contributions to research in the field. With a PhD in Business/Managerial Economics and a strong background in sustainable tourism development, Christian actively works to enhance tourism education and practices in the Nordic region.