In 2008, Finntack USA’s headquarters were established in Watertown, CT. The 60,000 square foot ultra-modern facility accommodates a customer service center, corporate offices, a showroom and an ultra-efficient distribution center.

It all started in Finland in 1982 with the manufacturing of harness racing equipment. Soon enough, the owners saw and heard the demand for a broader range of equestrian products. Their passion for horses and proper horse care created a vision to make a completely new line of horse and rider products aimed at the English riding market.

In 2003, their vision became a reality and the Horze brand was born. The constant focus on providing a wide range of high quality and fashionable products at excellent prices proved a recipe for success, as the brand experienced rapid growth throughout Europe. It wasn’t long before Horze became a dominant player with significant market share in multiple sublines designed for different customer segments.

In order to quickly establish the brands in the USA, Finntack USA decided openly and early to have a broad sales strategy across all channels, and became manufacturer, distributor, wholesaler and retailer with a direct-to-consumer website.

In 2019 we took on a new identity as Equinavia. This change was grounded in a desire to be independent and easily recognizable as Equestrians from Scandinavia. We are now able to expand our product catalog without a bias towards a few brands — though we will still carry Horze, B Vertigo, Finntack and other great brands as we have in the past.

Combining the rich legacy of our European forefathers with a vision for the future, Equinavia will continue to equip and inspire every equestrian for excellence as we strive to be your sound source, leading the way in equestrian innovation.

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