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Irina Ioana Brudaru is a highly experienced data professional currently serving as Principal Engineering and Science Lead, Data at EQOM Group since April 2024, specializing in offline brand and marketing initiatives measurement through causal inference and market media mix modeling. Previously, Irina held the position of Head of Data and Strategy at ELEMENT Insurance AG, where the focus was on building a Bafin compliant data architecture. As Senior Product Analytics Manager at Omio, responsibilities included hiring analysts, optimizing tracking and A/B testing, implementing new measurement methodologies, and conducting hands-on data science modeling. Irina has also contributed to education in data science through teaching roles and program management for data academy curricula. With a strong academic background in computer science and algorithms, Irina has held various leadership positions across multiple organizations, demonstrating expertise in data architecture, analytics, and team development.