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Mehmet Y. is a seasoned marketing professional with extensive experience in brand marketing and analytics, currently serving as a Senior Manager for Brand Marketing & Loyalty at Starbucks since August 2021. Leading a diverse team of data scientists and marketing specialists, Mehmet Y. focuses on customer lifetime value management, retention marketing, and data analytics. Prior to Starbucks, Mehmet Y. held key positions at Turkcell, contributing to growth and analytics for the BiP App, and was involved in marketing analytics as a Senior Marketing Analytics Specialist. Earlier experience includes an account executive role at NielsenIQ, providing consulting services to Unilever, and managing operations for Showtime Pictures LLC. Mehmet Y. holds a Bachelor's degree in Industrial Engineering from Marmara University, an Erasmus Exchange in Economics & Industrial Engineering from Technische Universität Clausthal, and an MBA from Aspen University.