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Tamara Oliverio, CLMP, is an accomplished professional in loyalty, CRM, and customer experience, currently serving as VP of Loyalty/CRM/CX at Epsilon since May 2016. Oliverio has spearheaded significant projects, including the loyalty program for McDonald's and the design of My GM Rewards, while modernizing initiatives for major brands like Walgreens, Kellogg's, and L'Oreal. Previous roles include North America Loyalty Lead at Snipp Interactive, where loyalty program strategies were developed, and Vice President of Marketing at GasBuddy, focusing on consumer engagement. With a strong foundation in loyalty management at HelloWorld, Inc., and experience in communications and investor relations at Valassis and IAC, Oliverio’s career demonstrates a consistent dedication to enhancing customer connection through loyalty programs. A graduate of Eastern Michigan University with a Bachelor's Degree in Public Relations, Oliverio has also held positions at Borders, Datapak Services Corporation, Hyundai Motor Company, and FOX 2 WJBK-TV.