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Priscillia LE LAY-FÉRET is a seasoned professional in activation marketing with extensive experience at EPSILON France since October 2019, where roles include Manager Activation Marketing and Expert Activation Marketing. Key responsibilities encompass managing a team of marketing consultants, leading projects as Product Owner/Business Owner, and driving omnichannel marketing automation strategies. Prior experience includes CRM project management at Soft Computing and various marketing roles at Quotatis and Dexia Credit Local. Priscillia holds multiple degrees in Project Management and Interactive Marketing from OMNES Education and other institutions, and is an Adobe Certified Expert in Adobe Campaign.