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Nathalie TRAN is a seasoned CRM consultant with extensive experience in Salesforce and project management within various organizations. Currently serving as Consultante CRM Salesforce at EPSILON France since July 2022, Nathalie's prior roles include positions at Velvet Consulting and Maisons du Monde, where Nathalie focused on omnichannel communication strategies and CRM project management. Nathalie's career also encompasses significant contributions as Responsable CRM at BATIWIZ .com and as Chef de projet CRM at Rue Du Commerce, where database segmentation, email campaign optimization, and client knowledge enhancement were key responsibilities. Nathalie began their career in web marketing at Attractive World and has experience in product management and project coordination from previous roles at EUGENE PERMA and Nielsen. Nathalie holds a Bachelor of Business Administration in Marketing from HEC Montréal and an MBA in Marketing, E-Business & Innovation from MBA ESG, complementing formal training as a Consultant in CRM Salesforce from Fitec Formation.