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Lucas Cavaliere is a Marketing Consultant specializing in Activation Marketing at EPSILON France, where responsibilities include performance management, client support, media negotiation, and multichannel campaign execution for SEPHORA Europe. Previously, Lucas served as a CRM Campaign Manager at OKAÏDI, focusing on client performance and campaign optimization across multiple countries, utilizing Adobe Campaign for email and SMS marketing. Additional experience includes roles in community animation, web marketing assistance, and project management for social initiatives. Lucas holds a Master's degree in Direct and Digital Marketing from IAE Lille, alongside relevant qualifications in Economics and Business Management.