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David Bentura is a seasoned marketing professional with expertise in campaign management and CRM strategies, currently serving as Chef de projet Activation Marketing at Epsilon France since June 2023. Responsibilities include migrating email triggers, managing campaign targeting, and setting up workflows on Adobe Campaign Classic. Previously, David held roles at Artefact from April 2010 to March 2024, where experience encompassed digital campaign launches, tag management, data consistency checks, and optimizing CRM strategies through automated scenarios. Earlier experience at Groupe Studyrama involved crafting and deploying email templates, managing campaign performance, and analyzing results to enhance lead generation.